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文章基本信息

  • 标题:The Relationship Between Student Orientation and Trust in Higher Education
  • 本地全文:下载
  • 作者:Halimatussakdiah . ; Abd. Rahman Lubis ; Mirza Tabrani
  • 期刊名称:Journal of Marketing and Consumer Research
  • 电子版ISSN:2422-8451
  • 出版年度:2018
  • 卷号:43
  • 页码:8-15
  • 语种:English
  • 出版社:International Institute for Science, Technology Education
  • 摘要:This study explores the student orientation, higher education image, perceived value, satisfaction and student trust at the higher education. The authors hypothesize a significant effect between variables. Data from 347 samples are used to empirically test the hypothesized the effects with multi-stage cluster sampling. The results provide evidence of a significant impact between student orientation, student perceived value, and student satisfaction. Higher education image has a significant influence toward satisfaction, perceived value has a significant effect toward satisfaction and trust, student satisfaction has a significant effect toward student’s trust
  • 关键词:Student Orientation; Image; Perceived Value; Satisfaction; Trust
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