摘要：After comprehensive discussion of the origin of ecotourism, the concept of ecotourism and the theoretical basis for ecotourism development, the paper carried out the SWOT analysis on ecotourism development in Dazhou City, and then proposed development strategies. The strategies were to: enhance the ecological awareness of the entire people and create a good atmosphere for ecotourism development; break the talent bottleneck of ecotourism development by adopting the policy of “combination boxing”; make scientific and feasible master plan for Dazhou’s ecotourism development; develop quality ecotourism products; innovate marketing strategies for ecotourism in Dazhou.
