摘要：Motivated by government policies and decision-makers’ opportunity perception, many firms have invested in green product innovation. The effect of this type of innovation has been analyzed in extant literature thoroughly, but how to improve innovator’s economic performance is still under-researched. When considering this research gap, the business model theory is used in this paper. An empirically based and testable framework is developed. Using survey data from 231 traditional manufacturing firms in China, these hypotheses are tested. The results show that novelty-centered and efficiency-centered business model design themes all play a moderating effect on the relationship between green product innovation and firm performance, while a fit between green product innovation and novelty-centered design theme is better for firm performance.
