摘要：Abstract To assess the characteristics of Iona National Park’s visitors, we analyzed secondary data and conducted a survey by administering face-to-face interviews. We used information referring to a total of 354 visitors to assess tourists’ personal characteristics (bio-data), their motivation for visiting, and their level of satisfaction. The majority of the visitors (60%) revealed a prevailing interest in natural and cultural attractions, and they predominantly fit a “wildlife tourist” profile. Within this profile, two possible different types of clientele were identified: (1) tourists who consider the visit as a learning opportunity but tend to exhibit low environmental and social awareness; and (2) visitors who consider the visit as a learning opportunity but also as a process where sustainability norms should be maintained. Using the study findings, we propose guidelines for the development of ecotourism in Iona National Park to advance sustainable development.
