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文章基本信息

  • 标题:Forecasting US Army enlistment contract production in complex geographical marketing areas
  • 本地全文:下载
  • 作者:Joshua L. McDonald ; Edward D. White ; Raymond R. Hill
  • 期刊名称:Journal of Defense Analytics and Logistics
  • 印刷版ISSN:2399-6439
  • 出版年度:2017
  • 卷号:1
  • 期号:1
  • 页码:69-87
  • DOI:10.1108/JDAL-03-2017-0001
  • 摘要:The purpose of this paper is to demonstrate an improved method for forecasting the US Army recruiting.,Time series methods, regression modeling, principle components and marketing research are included in this paper.,This paper found the unique ability of multiple statistical methods applied to a forecasting context to consider the effects of inputs that are controlled to some degree by a decision maker.,This work will successfully inform the US Army recruiting leadership on how this improved methodology will improve their recruitment process.,Improved US Army analytical technique for forecasting recruiting goals..,This work culls data from open sources, using a zip-code-based classification method to develop more comprehensive forecasting methods with which US Army recruiting leaders can better establish recruiting goals.
  • 关键词:Regression;Comparative studies;Sales forecasting
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