期刊名称：Asian Journal of Agricultural Extension, Economics & Sociology
电子版ISSN：2320-7027
出版年度：2018
卷号：24
期号：1
页码：1-8
DOI：10.9734/AJAEES/2018/37793
出版社：Sciencedomain International
摘要：Information related to farm practices is a crucial input for critical decision making by farmers. Social Network Analysis, an innovative analytical tool which provides excellent scope to analyse complex networking system has been applied in the study to explore the invisible nature of communication networks between mobile based Agro-Advisory Services (AAS) & farmers and to study the flow of information from farmers to farmers of Umsning block, Ri-Bhoi district of Meghalaya. The social networks of farmers were based on three domains - Crop Production, Crop Protection and Animal Husbandry. Findings reveal that the social network of Crop Production domain and Crop Protection domain is clearly sparse in nature with fragmented components of about 8 and 11 while the social network of Animal Husbandry domain was tightly knit with only two components. The Network Centralization Index values of the three domains were prominently high, implying that the farmers relied on AAS of m4agriNEI.
关键词：Agro-advisory services; centrality measures; cohesiveness measures; social network analysis.
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