摘要：The aim of this paper is primarily to observe which strategies are used on a forum thread in order to maintain efficient interactive exchange of ideas, opinions and beliefs in a new medium. Research on computer-mediated communication is ample, and one area of CMC that research has focused on is how the properties of traditional written and spoken registers were renegotiated and reconceptualized in the framework of new communication technologies. We wish to see at this point in time, after decades of use of CMC and, of course, parallel scholarly work on the topic, what issues have been resolved regarding the affordances of the medium. Posts for analysis were extracted from a thread on the largest Croatian discussion forum. Visual cues, hyperlinking, quoting and editing are presented as the medium-adapted cues and strategies that help the users to maintain coherence, a clear succession of posts and high interactivity and dynamics of the discussion.
