期刊名称：Pacific Asia Journal of the Association for Information Systems
印刷版ISSN：1943-7544
出版年度：2018
卷号：10
期号：2
页码：3
出版社：Association for Information Systems
摘要：Online reviews have become a good source of information for shoppers with increase in e-commerce activity. Although research has examined various factors behind customer online review posting behaviour, the role of online reviews in further propagating online reviews has not been given enough attention. In this study, we use the expectation-confirmation theory for examining customer review posting behaviour based on their examination of online reviews from other shoppers. The study reveals a few interesting and counter-intuitive findings that add to research and practice in understanding online review posting behaviour. The study also examines the role of review involvement and its effect on shoppers’ behaviour. The results show that shoppers are more inclined to write reviews when confirmation leads to lower satisfaction. Theoretical and managerial implications based on the findings have also been presented. Available at: https://journal.ecrc.nsysu.edu.tw/index.php/pajais/article/view/471/218
关键词：Online reviews; Confirmation; Usefulness; Review involvement; Expectation-confirmation theory
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