摘要：Tobacco cultivation has significant importance in Brazil, among other reasons, by the relevant international position that the country occupies in terms of produced and exported volume and the large number of producers involved. On the other hand, the international scenario highlights the increasing restriction of production and consumption, implying uncertainty about the future, which creates the need for thinking about tobacco replacing. The objective of this study is to examine the strategies and socio-technical transition process developed by family farmers who have replaced tobacco cultivation for foods. The methodology included qualitative and quantitative aspects. Primary data were obtained through case study with the Cooperativa dos Agricultores de Porto Vera Cruz – RS, in 2014, through in-depth interviews, participant observation and structured questionnaires. Using the Multi-level Perspective and the production of novelties as analytical references, the article shows how the emergence of a organizational novelties and access to institutional markets catalysed substantive changes in rural development trajectories.
