摘要：Certifications of origin or Geographical Indication (GI) are instruments designed to protect and enhance a product whose characteristics and reputation are directly related to their origin. Traditionally used for alcoholic beverages such as wine and sparkling, and widely used by dairy products, GI have also been used for fruits, vegetables and other fresh products. Our aim is to analyze the relationship of fruits with their territory with a background of the concept of terroir - that results from the interaction of natural and human factors in a given territory. We compared the documentation that supports the certification of four fruits, two cases in Europe and two in Brazil. We found that, in the European cases, the relationship between product and territory of origin, or terroir effect on the product, is present more fully. In Brazil cases seems to prevail the natural conditions (soil and climate, especially) as enough aspects to justify a GI. In the documentation accessed, we not realize what would be historical or cultural relationship of these products and their territories, nor the recovery of agronomic practices that may have been developed locally. We conclude by considering the importance of discussion about processes of geographical indication currently ongoing, and deepen conceptual discussion related with certification of origin.
