摘要：This paper aims to describe the reality of quality management in micro and small dairy industry of the region of Campos Gerais in Paraná State. Ten of the thirteen dairy industry of that area was analyzed. The methodology we used was a survey, by the employment of a semi-structured questionnaire. The present study was able to characterize the reality of quality management in the dairies searched through the "Ages" of the Quality produced by Garvin (2002). It was discovered that such dairies are targeted for management aimed at ensuring product quality. However this dairies has a lack of strategic action which would make them stronger especially in relation to the Southern Common Market (MERCOSUL).
