摘要：Rural family production is of great relevance to the national economy, accounting for approximately 70% of the food consumption in Brazil. Recent research indicates that a small portion of rural producers use cost controls in the decision-making process, even though this is an essential tool for the property management. Thus, the present research aims to investigate the acceptance of cost controls by rural family producers in the city of Londrina-PR. It should be noted that the region has a strong connection with agribusiness and the survival of this type of producer is important for the regional sustainability and economy. Data was collected through forms at the rural producer fair, which is a municipal incentive program for rural family producers. The results show that the producers’ cost controls are considered basic, however, they do not use them in the decision-making process and for the sales pricings. It is noted that that a small number of producers have created strategies to reduce costs because of the current economic recession.
