摘要：The Private Natural Heritage Reserve (PNHR) is a protected area of sustainable use that has the goal to promote the protection of natural resources in private land. An alternative to encourage the landowners to create a PNHR is through the Payment for Environmental Services (PES). In this way, this study aims to verify the possibility to turn a fragment of native vegetation, which is located in São João ranch – city of São Carlos (SP - Brazil), into a PNHR and, then estimate the PES value that could be received. The methodology involved the review of the regulatory provision about the process of creation of a PNHR; the physical characterization of the Ribeirão Feijão whatershed, where the study area is located; and the estimation of the PES value. The fragment of native vegetation in the ranch (4.76 hectares) is capable to become a PNHR; and the estimated value of PES was R$ 1.517,25 per year. In general, we verified that the bureaucracy and the slowness of the opening of processes notices have contributed to the discouragement of rural land owner’s to adhere these procedures.
