摘要：This study aimed to evaluate the perception of buyers on the quality of pork meat in the retail market of Campo Grande (MS). A random sample of 400 individuals of the city was investigated in places close to points of sale of pork meat. Were performed univariate statistics, bivariate and multivariate concluded that 76.75% of the population consumed pork meat. Of these, 49% had consumed at least once a week. The price did not influence the frequency of consumption of pork meat, but the ease of preparation, particularly in relation to women who have little time to make meals at home. Also, providing a wider range of cuts could bring an increase in the frequency of consumption of meat. It was found that there are factors which inhibit the consumption of pork meat, however, remains the perception that the meat has a high amount of cholesterol and fat, however, remains the perception that the meat has a high amount of cholesterol and fat, you have problems with hygiene risk to health which has limited higher demand. The use of marketing can improve the image of pork meat to consumers in order to eliminate prejudices about this product and show its strengths as the flavor and tenderness.
