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文章基本信息

  • 标题:PROBLEMS FACED BY UNIVERSITY STUDENTS, WHILE PURCHASING CONSUMER DURABLE GOODS
  • 本地全文:下载
  • 作者:V. Vijaya Lakshmi ; Geeta Munje
  • 期刊名称:International Journal of Business and General Management
  • 印刷版ISSN:2319-2267
  • 电子版ISSN:2319-2275
  • 出版年度:2018
  • 卷号:7
  • 期号:1
  • 页码:9-16
  • 语种:English
  • 出版社:IASET Journals
  • 摘要:The study was conducted with an objective to identify the problems faced by university students in purchasing consumer durables. An expost- facto research design was adopted for conducting the study. The study was carried out in College of Home Science, Hyderabad, Telangana, India. Data was selected from 30 college students randomly. Further the data was analyzed with percentage and frequency.
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