期刊名称：Journal of Management Engineering and Information Technology
电子版ISSN：2394-8124
出版年度：2017
卷号：4
期号：4
页码：15
语种：English
出版社：MRES
摘要：Indian market is the world’s market lucrative where every MNC wishes to come and make its presence, along with the biggest opportunity of business. It is a very price sensitive market. It has been again proven by the introduction of Reliance JIO earlier with yearlong “freebies” and 4G data communication. Now there is a new feather in the cap a “feature mobile” again “FREE” effectively for the Indian market. With this market penetration strategy Reliance JIo is trying to cover the untapped “feature phone” market with 4G data communication with effectively free JIO’s feature smartphone. As the usage of data has been increased tremendously after “JIO” came in the market other competitors in the market are bound to take corrective actions and they have opted different marketing strategy to cope up with the situation by offering different data packages and mergers. In this paper the author is going to analyze the current market scenario of telecom sector, strategic mergers and market penetration strategy in feature phone’s market with Reliance JIO’s feature phone costing “FREE” effectively, after three years the person can get back the deposited INR 1500/-.
