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文章基本信息

  • 标题:Territorial Brand as a PR Tool of Tourist Routes
  • 作者:Nadezhda Serdyukova ; Larisa Romanova ; Dmitrii Serdyukov
  • 期刊名称:European Journal of Economic Studies
  • 印刷版ISSN:2304-9669
  • 电子版ISSN:2305-6282
  • 出版年度:2014
  • 卷号:8
  • 期号:2
  • 页码:99-106
  • 语种:English
  • 出版社:Academic Publishing House Researcher
  • 摘要:The articles with issues linked to formation and promotion of territorial brand. It has been noted that the brand ‘Krasnodar Krai Resorts’ must fulfill the image function and be a motivator for tourist influx to the region. The unified brand shall set an associative line in consumers’ minds.
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