期刊名称：IMPACT : International Journal of Research in Business Management
印刷版ISSN：2347-4572
电子版ISSN：2321-886X
出版年度：2017
卷号：5
期号：10
页码：69-76
语种：English
出版社：IMPACT Journals
摘要：In India, by taking Hofstede’s model of cultural dimension (1984) in reference, the country is viewed as a masculine nation, with a score of 56 on this measurement. India is extremely masculine, as far as visual showcases of progress and power is concerned, which is barely in the middle in the ranking nations, according to the Hofstede’s dimensions. In manly nations like India, the emphasis is on progress and accomplishments, which is approved by material achievement. Work is the focal point of one's life and achievement in the working environment is vital. The Indian culture values confidence, intensity and desire. Though the organizational culture is the centre point of all the achievements of any professional, people may unconsciously do not accept the organizational imperatives totally, even though they are framed from time to time. Therefore there is a continuous requirement to revolutionize the organization culture with respect to the future demands.
