摘要：In the issue of reforming the given sector the determination of the development vector, its content basis has crucial significance for the project of changes as whole. The aim of the article is to analyze the institutional model of the functioning of the sphere of sports in Ukraine in comparison with the set international standards and to identify a new institutional framework for transformation of the sports sphere into an efficient and self-sustaining industry. The article considers the issues of reforming the functional relations within the institutional framework of the sports sphere in Ukraine, principles of its integration into the organizational structure of the world sports as well as potential possibilities for its transformation. Based on the analysis of the existing model of the sports sphere in Ukraine under conditions of significant reduction of its financing, the key problems in the existing functional relations have been revealed, there have been proposed a system institutional approach to performing qualitative transformations: establishing institutional linkages through legislative introduction of the principle of sports autonomy; formulation and implementation of standardized requirements to the status and regime of functioning of sports federations; creation of transparent and simple mechanism of simultaneous legalization of an international sports federation, its rules, kinds of sports; automatic delegating the rights of the National Federation to the sports federation, which is an official representative of a recognized international federation; formulation of standardized requirements to the status and regime of functioning of a sports club in activities of the selected sports federation. Implementation ofthe proposed steps to reform the sphere of sports in Ukraine will allow promoting the integration of the Ukrainian sports into the international sports arena and creating opportunities for the development of sports at both the micro- and macro-level, will make the new transparent system an attractive sector of the economy both for private and institutional investors.
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