期刊名称：Jahrbuch der Österreichischen Gesellschaft für Agrarökonomie
印刷版ISSN：1815-1027
出版年度：2016
卷号：26
页码：43-52
DOI：10.24989/OEGA.JB.26.6
出版社：Facultas
摘要：Although a wine tasting is associated with cost, most tastings are offeredfor free in Germany. One solution to get paid nevertheless can beachieved by implementing a pay-what-you-want mechanism. Using anexperiment, we analyze the effect of such a mechanism at wine tastings.In our experiment, positive payments were generated. The provision ofinformation could increase the payments. The indication of a referenceprice did not increase them. The combination of both could increase thepayments. Consumers who were more familiar with wine did not makehigher payments than persons less familiar.
