标题：Human – [Me]dia – [I]nteraction. Theoretical and Conceptual Considerations on «Digital Literacy» in Schools and the Role of Media Education in the Next Society
摘要：In the context of current technological and social developments and with a view to the historical roots of Media Education, this contribution presents a metaphor which describes the role of Media Education in the Next Society (Baecker 2007) – a society in which digital technology blurs traditional boundaries in education and science and opens up new opportunities for «digital» socialization. The starting point for theoretical and conceptual considerations is provided by a General Educational approach – the theory of socialization – from which Media Education has already borrowed in the past. However, technological developments have given rise to new issues which suggest that this approach should now be revisited. At the forefront of this reappraisal lies the role the media will occupy in a «digital» and «networked» world and what part it will play in the «model of dynamic and productive processing of reality» (Hurrelmann 2006, 28). Construction processes are not only triggered by other people, but also by medial artefacts – things that provide a communicative link between people and which are being increasingly generated, designed and manipulated using digital technology. Individual media creators use these tools to influence the way in which they process reality and construct their social environment; they are able to this largely because it is not just the medium itself but – due to the programmability, adaptivity and the convergence of digital tools – the tools themselves which are also being generated, thereby rendering them a medium of communication in their own right. Particular attention should therefore be paid to the communication between people as well as between people and things – to the symbolic human-machine interaction. This study provides insights into the ways in which people learn with and about media, findings which serve to develop educational media use and support «Digital Literacy». These findings also reveal the need to establish a link between Media Education and technical design-related disciplines such as Informatics which would also help to demarcate the boundaries of responsibility between the fields.
关键词：digital Media; digital Education; Symbolic Interactionism; Communikation; Collaboration; School; Active Media Education
