出版社：Academy & Industry Research Collaboration Center (AIRCC)
摘要：The purpose of the current study is to propose discriminated management strategies for mobilelearning environments after observing the effects of mobile self-efficacy on performanceexpectancy and effort expectancy, the social influence on intention of use, and the effects offacilitating conditions and intention of use on learners' actual use of mobile learning by addingmobile self-efficacy to the UTAUT model proposed by Venkatesh et al. (2003). We establishedhypotheses to determine whether mobile self-efficacy, performance expectancy, effortexpectancy, social influence, and facilitating conditions affect intention of use and whetherintention of use affects actual use. Results showed that when mobile self-efficacy andperformance expectancy is higher, so is the intention of using mobile learning services. It wasconfirmed that the factors had significant indirect effects on the actual use by mediating theintention of use and that the intention of use directly affected actual use. However, the currentresearch reported that effort expectancy, social influence, and facilitation conditions did nothave significant effects on the intention of using mobile learning services. These results willcontribute substantially to the design of effective mobile learning environments.
关键词：Structural relationship; Technology Acceptance Model; Mobile learning
