出版社：Academy & Industry Research Collaboration Center (AIRCC)
摘要：Online Social Network (OSN) has become the most popular platform on the Internet that canprovide an interesting and creative ways to communicate, sharing and meets with peoples. AsOSNs mature, issues regarding proper use of OSNs are also growing. In this research, thechallenges of online social networks have been investigated. The current issues in some of theSocial Network Sites are being studied and compared. Cyber criminals, malware attacks,physical threat, security and usability and some privacy issues have been recognized as thechallenges of the current social networking sites. Trust concerns have been raised and thetrustworthiness of social networking sites has been questioned. Currently, the trust in socialnetworks is using the single- faceted approach, which is not well personalized, and doesn’taccount for the subjective views of trust, according to each user, but only the general trustbelieves of a group of population. The trust level towards a person cannot be calculated andtrust is lack of personalization. From our initial survey, we had found that most people canshare their information without any doubts on OSN but they normally do not trust all theirfriends equally and think there is a need of trust management. We had found mixed opinions inrelation to the proposed rating feature in OSNs too. By adopting the idea of multi-faceted trustmodel, a user-centric model that can personalize the comments/photos in social network withuser’s customized traits of trust is proposed. This model can probably solve many of the trustissues towards the social networking sites with personalized trust features, in order to keep thepostings on social sites confidential and integrity.
关键词：Online Social Network; Trust; Multi-Faceted Model; Trust Management; Usable Security.
