摘要：This research is based on identifying dynamics and tradition as cultural processes. Wineproduction in Negotin wine region (Rajac and Rogljevo area), eastern Serbia, is a familyactivity, but research has revealed some changes in traditional knowledge. We haveexplored the authenticity of tourism products on offer: whether the winemaking methodis traditional, if there are rituals (traditions) regarding grape growing and winemaking asa cultural form, and if so, whether residents present them to tourists, as well as what theexternal effects related to the changes are. The aim of this research is to establish the reasonsfor changes in the way wine is produced, in the way of life, and whether tourism is a factorin revitalising traditional winemaking or not. This paper examines the development ofchanges, and explains how they are affected by the value system of the local community,their knowledge or experiences, what is considered traditional and what modern. Pimnice,folk architecture structures where wine was produced and stored were analysed in relationto their significance both in the past and in the present. We have investigated the responseof residents to changes in production, whether there is a will to continue participating inviticulture, and the possibilities of public-private partnership with regard to the increase inwine production and restoration of these unique wine cellars.
关键词：tradition; changes; pimnice; Negotin wine region
