摘要：This paper investigates the common issues that may arise in cross-functional new product development (NPD)teams from a Knowledge Management perspective. The study has been built around a contextualized trigger, whereseveral factors were preventing a new-born NPD team from performing effectively. The purpose of this paper is to giveinsights of the main dynamics involved in the knowledge sharing process throughout the application of a systematicproblem-solving approach to the case investigated by the authors. Due to the impossibility of building a universal recipesuitable for every team in every situation, this work represents a compromise trying to exemplify how to prioritiseinterventions in a given context, in order to provide a benchmark for similar circumstances. This paper, using an actionresearch method within a single case context, takes shape around the advises and suggestions made by authors toElectronic Connected Ltd (disguised name), a small-medium enterprise (SME) in a situation of NPD paralysis. In particular,the paper emphasizes the importance of effective leadership and supporting environment in facilitating communication,enhancing cohesiveness, fostering joint commitment and giving direction in order to enable knowledge sharing and toleverage capabilities to conclusively deliver new products.
关键词：Knowledge Sharing; Cross-Functional; NPD Teams; New Product Development
