摘要：This paper explored the effect of trust and perceived reciprocal benefit on students’ knowledge sharing viaFacebook and on students’ academic performance and reputation. The research model was tested using 170undergraduate students in Malaysia via structural equation modeling. The results show that trust and perceived reciprocalbenefit are two strong predictors of knowledge sharing amongst students, which affects their academic performance andrecognition. Students with high levels of altruism are more open to sharing knowledge without preconditions compared tothose with lower levels of altruism. The findings of this research would help educational institutions use Facebook as aknowledge sharing platform and also convert their academic procedures to an e-learning environment with Facebook as itsplatform. Creating a virtual environment and facilitating knowledge sharing among students will encourage a moreproductive and constructive learning environment. Facebook groups are regarded as an online community that increasestudents’ interaction, collaboration, and trust.
