摘要：The current development of ecological tourism has given rise to the problem of determining its potential. Most scientists use surveys and polling methods in their research, but when assessing the potential of environmental tourism, it is necessary to consider not only subjective indicators, but also quantitative ones which are objective. Different approaches to the definition of potential as a whole have been characterized. The levels of tourism potential have been indicated. The specific features of the concept of ecotourism potential have been identified. The main approaches to understanding the ecotourism potential resources have been analyzed. The critical views on the development of ecotourism is specially protected objects of the nature reserve fund have been studied
关键词：ourism potential; ecotourism resources; objects of the natural reserve fund; the principles of;ecotourism; natural and man-made landscapes.
