摘要：Small and medium-sized enterprises in Romania have had serious difficulties inentering the international markets in terms of both the development of internal exportorganization capacity (exportable quantities, quality, managerial abilities, communicationand branding) and the constraints and exigencies of external markets related to standards andcertifications, market access conditions and regulations. Numerous studies indicate thatRomanian firms face such constraints. There is a complex of barriers inside the firms, but alsofrom the external environment that affects the interest towards export.Despite national export support programs through participation in trade fairs or economicmissions or through the access to foreign trade knowledge by the foreign trade portal or theEurope Enterprise Network, many companies interested in export go to foreign markets totallyunprepared to cope with the competition. So, there are several negative effects on theeffectiveness of support programs. Some studies indicate that Romanian managers do not havethe necessary knowledge to elaborate the export strategies on their own or do not have anoutside expertise, although they appreciate the importance of developing this kind ofstrategies.To enter the foreign markets, Romanian managers need an integrated export service systemthat is accessible after developing a strategy on the market so that the road to it is smootheven from the participation in the international promotion events. Since 2017, the first exportbusiness center operates in Bacau, besides the Chamber of Commerce and Industry, and itoffers such integrated services being conditioned by the existence of a coherent exportstrategy towards the companies from the North-East, South-East, Center and Northwestregions.From the beginning of the center activity, a number of 40 companies from the furnitureindustry as well as from the organic products area are assisted in the elaboration of exportstrategies and in supporting promotional events.This paper examines the evolution of this center and its importance in terms of increasing thecapacity of the Romanian capital to enter the foreign markets.The conclusions of the study indicate that, in addition to overcoming the constraints notedabove, firms in the region need support in increasing cluster and cooperative associationcapacity as an essential condition for exporting. The present material concludes that theactivity of such a center must be organically integrated into a regional innovative ecosystemwith other actors: territorial chambers, technology transfer centers, innovative hubs so thatthe center's contribution will be directed especially towards innovative managers.
