期刊名称：Management - Journal of Contemporary Management Issues
印刷版ISSN：1331-0194
电子版ISSN：1846-3363
出版年度：2018
卷号：23
期号：1
页码：221-241
DOI：10.30924/mjcmi/2018.23.1.221
语种：English
出版社：University of Split, Faculty of Economics
摘要：Institutions of higher education address the challenges of globalization by increasing their internationalization. This paper addresses the issue of consumers’ decision-making in higher education, based on a literature review. The aim of this paper is to formulate a theoretical model, identifying and systematizing the high school graduates’ decision to study abroad. The proposed model consists of 114 factors, divided into six groups. The model allows the assessment of each factor and its influence on the student’s decision, as well as the assessment of the factors’ interactions. The model can be used by the stakeholders of the higher education system, as to define the policies and strategies of individual institutions.
