Presenting interests for the most various sciences (cybernetics, economics, ethnology, philosophy, history, psycho-sociology etc.), the complex communication process incited and triggered a lot of opinions, many of them not complementary at all and even taken to the level of some passions generating contradictions. The result was the conceptualization of the content and of the communication functions on different forms called models by their creators. In time, with their evolution, the communication models have included, besides some basic elements (sender, message, means of communication, receiver and effect) also a range of detail elements essential to streamline the process itself: the noise source , codec and feedback, the interaction of the field specific experience of the transmitter and receptor, the organizational context of communication and communication skills, including how to produce and interpretate these ones. Finally, any model’ functions are either heuristic (to explain), organizational (to order) or predictive (making assumptions). They are worth only by their degree of probability remaining valid so long as it is not invalidated by practice and is one way of describing reality and not the reality itself. This is the context in which our work, the first of its kind in Romania, proposes in the context of improving organizational management, two new models of communication at both the micro- and macro- economic, models through which, using crowdsourcing, the units in the tourism, hospitality and leisure industry (THLI) will be able to communicate more effectively, based not on own insights and / or perceptions but, firstly, on the views of management and experts in the field and especially on the customer’ feedback.