摘要：The study reveals that though middle and upper middle class of people in Surat city are aware of global warming, contributory reasons and containment measures, yet remain insensitive in terms of practices. The paper points to the need to increase their collective consciousness and responsiveness to this issue through intense awareness campaigns and rallies to promote measures as pooling of vehicles, cycling, hybrid cars and efficient rapid public transport systems through institution of measures at individual, community and government levels to ameliorate hindrances to the adoption of environment friendly practices as reported in the observations.
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