期刊名称：Journal of Systemics, Cybernetics and Informatics
印刷版ISSN：1690-4532
电子版ISSN：1690-4524
出版年度：2017
卷号：15
期号：4
页码：36-43
出版社：International Institute of Informatics and Cybernetics
摘要：Since the entrance of strategies oriented to marketing relationalin Hotelier Sector, the traditional way of travel agents and otherrepresentatives arranging hospitality services for hotel andtravel reservations has changed.The strategies oriented to customer relationship management area relatively new area of specialty loyalty marketing in the hoteland hotelier sector, with advancements being made constantly.The use of this type of strategy can allow hoteliers or companiesto tailor special guest programs, services and promotions basedon hotel guest preferences. The hotel can use the data collectedin a program to identify the needs of particular customers acrosshotel chains to be able to use marketing that can be targeted atspecific groups of people. It also gives hoteliers the opportunityto evaluate frequent guest programs, personalize their servicesand perform trend analysis.
