期刊名称：International Journal of Business and General Management
印刷版ISSN：2319-2267
电子版ISSN：2319-2275
出版年度：2018
卷号：7
期号：3
页码：25-30
语种：English
出版社：IASET Journals
摘要：The speedy adoption of social media is growing nowadays more noticeable day by day and changing the ways of doing business. Social media is a broad term used to describe all the different online technology tools that enable people to communicate easily via the Internet through sharing information and resources. Methods used include posts on blogs or forums, sharing of photos, audio clips, videos and links, creating profiles on social networking sites, and posting status updates—usually with a feedback mechanism. Although social media started out as a medium for friends and family to share information, smart marketers quickly caught on to how they could leverage it. So social media plays a vital role in small business marketing strategy for takeover customer and retention of the customer.
