期刊名称:IMPACT : International Journal of Research in Humanities, Arts and Literature
印刷版ISSN:2347-4564
电子版ISSN:2321-8878
出版年度:2018
卷号:6
期号:4
页码:311-316
语种:English
出版社:IMPACT Journals
摘要:In the contemporary competitive era, it has become a challenge for the dealer and the producer to satisfy the customers by providing them with the expected product or services. PDS also is not an exception in this case. It is considered as the main instrument in the hands of State Governments for ensuring the safety net to the poor against the soaring prices of essential commodities. In this regard, the State of Kerala sets itself frame a model for implementing the PDS as a universal system. The purpose of setting-up Public Distribution System will be invalidated if real recipients have not used the products offered at Fair Price Shops optimally. The study focuses on the satisfaction of customers towards PDS at various levels and a primary research was done on 485 respondents from three panchayats of Kottayam District. The study observed that the utilization of services given by the PDS scheme depends largely on the satisfaction which they draw from ration shops.