期刊名称：Spirituality of a Personality: Methodology, Theory and Practice
印刷版ISSN：2220-6310
出版年度：2012
期号：5
页码：36-43
语种：
出版社：Publishing House of the Volodymyr Dahl East Ukrainian National University
摘要：In the article authors’ methodological approaches to the forming of actual academic subject Ad Graphic Design as integration of graphic design, advertising and marketing have been substantiated. Base components of the professionalism of designer in advertising have been selected taking into account the requirements of modern market: graphic design-foundation, sociological and marketing components
