摘要:With the effective development of PIRLS and PISA2018 in China, research on reading literacy has developed more and more, while reading literacy has become a key indicator of a country’s soft power. The university library is an important place to cultivate college students’ reading literacy and has the responsibility of reading education. The development of WeChat services in colleges and universities provides a new way for their reading literacy training. Taking the library of Heilongjiang Bayi Agricultural University as an example, this paper expounds the construction of WeChat platform and the situation of WeChat service, and puts forward the main ways of improving the reading literacy of college students according to the actual work, aiming at giving full play for the university library to play their important role in the terms of cultivating the reading literacy of college students.
关键词:WeChat Public Platform;WeChat Service;Reading Literacy;Reading Promotion