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  • 标题:Conceptual Model of Intermediate Small Business Competition Strategy: Strategy Review in Management Perspective
  • 其他标题:Conceptual Model of Intermediate Small Business Competition Strategy: Strategy Review in Management Perspective
  • 本地全文:下载
  • 作者:Lila Bismala ; Susi Handayani ; Dewi Andriany
  • 期刊名称:European Journal of Business and Management
  • 印刷版ISSN:2222-2839
  • 电子版ISSN:2222-2839
  • 出版年度:2018
  • 卷号:10
  • 期号:23
  • 页码:16-21
  • 语种:English
  • 出版社:The International Institute for Science, Technology and Education (IISTE)
  • 摘要:This study aims to design a competing SME strategy model along with a choice strategy module, so that SMEs have a guideline to implement the competing strategy. This competitive strategy model comes from functional companies, namely production management, marketing management, human resource management. The functional of this company is the actuating function, which is carried out every day. Whether or not this management is effective affects the competitiveness of SMEs. Keywords: SMEs, Management Perspective, Strategy Review, and Competition.
  • 关键词:SMEs; Management Perspective; Strategy Review; and Competition.
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