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  • 标题:AN EMPIRICAL STUDY ON THE EFFECT OF BUNDLING SERVICE ON USER ACCEPTANCE OF IOT SERVICES
  • 本地全文:下载
  • 作者:SAE-BOM LEE ; WON-HEE LEE
  • 期刊名称:Journal of Theoretical and Applied Information Technology
  • 印刷版ISSN:1992-8645
  • 电子版ISSN:1817-3195
  • 出版年度:2018
  • 卷号:96
  • 期号:6
  • 出版社:Journal of Theoretical and Applied
  • 摘要:Recently, product using Internet of Things (IoT) have appeared. However, IoT products are not popular yet. This study aims to research the intention of using IoT products. The purpose of this study is to investigate the effect the characteristic of internet of things and the bundling service of mobile provider on the acceptance of IoT products. The bundled service means that the mobile provider offers two or more services such as internet service + TV + regular phone + smart phone. Therefore, this study establishes hypothesis and research model that the bundling (bundled service, bundled fee), service stability, compatibility is set as independent variables, and the perceived ease of use, and perceived usefulness are used as parameters, and the intention to use is used as a dependent variable. To test the hypothesis, we analyze the structural equation model using AMOS 20.0. As a result, three of the hypotheses are rejected. Stability is not statistically significant for perceived ease of use and perceived usefulness, and the loyalty of mobile provider is not affect perceived usefulness. This study will provide implications for the IoT service market and business.
  • 关键词:Internet of Things; Bundle service; Intention to use; Loyalty of Mobile Provider; Technology Acceptance Model
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