期刊名称：Journal of Theoretical and Applied Information Technology
印刷版ISSN：1992-8645
电子版ISSN：1817-3195
出版年度：2018
卷号：96
期号：11
出版社：Journal of Theoretical and Applied
摘要：The reputation of the nodes come from the evaluation information in C2C e-commerce. The trust model in actual application is generally cumulative or mean model, this model is too simple to effectively resist malicious attacks because of the false evaluation, it is difficult to guarantee the accuracy of reputation calculation. A new trust model is proposed in the paper, in which the seller�s reputation and buyer�s credit are designed respectively. The model also considers the new factors, such as the default reputation of the system, the number of failed transactions, the credibility of the transaction and so on. In order to calculate the buyer�s confidence in the seller, it increased the buyer�s confidence in the goods. The experimental results show that the model is effective and anti attack, and it is more accurate than the existing trust model. It can be effectively applied to C2C e-commerce system.
