摘要：The research filled a gap in existing knowledge regarding the effect of teamwork quality on new product development cycle tim e throug h the mediation of internal market orientation in the telecommunication industry in Saudi Arabia. This research extended previo us effort done by providing evidence that high teamwork quality and internal market orientation could decrease the time taken in producing new products or services. Random sampling was used to select respondents for a survey from among members of new product developme nt teams in Saudi telecommunications firms with total respondents 149 teams and response rate of 88.67 percent. Find ings indicate that internal market orientation was found to affect positively new product development cycle time. Internal market orientation pa rtially mediated communication, coordination, efforts and cohesion, and new product development cycle time. The findings suggest that managers should facilitate an environment conducive to teamwork. This study also contributed to the internal market orientation in mediating the relationship between teamwork quality and new product development cycle time
关键词：Internal market orientation; Cycle time; Telecom industry; Saudi Arabia
