摘要：This study provides an insight to Malaysian blogging practices that made blogs well known among Malaysian blog readers. By using purposive sampling four Malaysian bloggers who won the World Bloggers and Social Media Award 2014 have participated for the study. Five main themes emerged from the data collected through in-depth interviews. The five main practices of popular blogs in Malaysia are using Search Engine Optimization (SEO), networking with other social media (Facebook), opinion writing, simple and appealing layout and frequently updating posts.
关键词：Blog; Blogging; Popular blogs; Blogosphere; Practices
