出版社：International Institute for Science, Technology Education
摘要：The present research was conducted to ascertain the competing force of push and pull factors on employee motivation. This study is an assessment of this purpose used deductive approach in which a qualitative survey was carried out among engineers of North India. The survey was intended to get their responses on what they feel is (are) the best factors that could motivate them in a list of 10 push and 13 pull factors. In this light the study sets to identify the most ranked factors for motivation. The analysis from the empirical findings show that need of position and power and need of security were the most push ranked factors and interest and position or power were the most pull ranked factors for male engineers. While, the need of security and achievement were the most push ranked factors and working conditions and appreciation by management were the most pull ranked factors by female engineers.
