出版社：International Institute for Science, Technology Education
摘要：This research examines whether congruence exists between wireless and mobile technology with impact analysis on a firm’s business management development and future strategies. The research adopted the Motorola Inc. as a case and the qualitative approach as the research method. It emerged from analysis that consumers, business management strategies and future strategic directions are embedded in wireless and mobile technology. Despite having high tech wireless and mobile technology, it is not always been possible to appear as the market leader within industry, where future consumer behaviour and business management strategies will differ from the one those exist today. This study proposes a new framework for diversifying intellectual capacity to develop consultancy based growth opportunity at Motorola. This also suggests intense mobile and wireless technological impacts on relationships with customers, enterprise agility and business management strategies in the internet based market structure.
关键词：wireless and mobile technology; process automation; cloud infrastructure; convergence; business management strategy
