摘要：Almost 2 billion followers in the world, 23 of them in Spain. According to these data from the Internet World Stats, Facebook has long ceased to be a social network to gather friends. Its own creator confirms that among its objectives figure to become a powerful news media. At the moment, products such as Instant Articles and Facebook Live have burst in and force major communication groups to work for this great content distribution platform. Our article explores the impact that Facebook has on the Spanish media, its routines, content and its influence on the agenda-setting. To reach these goals, we interviewed those responsible for participation and social media in eight of the most relevant communication companies in Spain. Results show that Facebook means a threat due to its continuous algorithm changes in most cases, although media accept the risk because its use is fundamental to attract audience.
其他摘要：Almost 2 billion followers in the world, 23 of them in Spain. According to these data from the Internet World Stats, Facebook has long ceased to be a social network to gather friends. Its own creator confirms that among its objectives figure to become a powerful news media. At the moment, products such as Instant Articles and Facebook Live have burst in and force major communication groups to work for this great content distribution platform. Our article explores the impact that Facebook has on the Spanish media, its routines, content and its influence on the agenda-setting. To reach these goals, we interviewed those responsible for participation and social media in eight of the most relevant communication companies in Spain. Results show that Facebook means a threat due to its continuous algorithm changes in most cases, although media accept the risk because its use is fundamental to attract audience.
