摘要：With the development of the society and the improvement of the people's living standard, people have gradually realized the importance of the external image while paying attention to the "inner beauty", so the cosmetics are becoming more and more popular. Proper brand name translation can not only bring consumers the feeling of beauty, but also enhance the brand level and promote products in the invisible way. This paper discusses the translation criteria and Strategies of cosmetic brand names, hoping to contribute to the development of this field.
