摘要：With a focus on elderly people this article puts forward a concept of media generation asa thickening of one or more age groups of people who in their media appropriation share aspecific experience space of mediatization and subsequently, based on their personal mediabiographies, develop a shared self-image as a media generation. Such a conceptualisationgrasps media generation as a process. It operates with the central aspects of media relatedness,media-generational specifics of appropriation, and self-positioning. This offersan understanding of elderly people after retirement as members of a mass-media mediageneration. As the qualitative empirical analysis presented in this article demonstrates,members of this mass-media media generation define themselves in contrast to youngermedia generations
关键词：media generation; media biographies; mediatization; generational self-positioning;elderly people
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