摘要：There is an emerging range of self-help guides advising users on how to minimise theirinteraction with media. The aim is to create a lifestyle and identity that is less media-centredand more grounded in “real life”. This article discusses media self-help in the lightof theories of media domestication, highlighting processes where the aim is to reduce theimportance of, rather than to incorporate, media and communication technology into users’lives. Based on a sample of 30 guides from the self-help site Wikihow dealing with how tohandle television, games and social media respectively, the article discusses media self-helpstrategies in relation to key concepts of domestication theory: appropriation, objectification,incorporation and conversion. In conclusion, the article argues that strategies of withdrawaland resistance should receive more attention in media studies, and point to the concept ofreverse domestication as one way of highlighting such strategies
关键词：domestication; reverse domestication; self-help; television; games; social media;Wikihow
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