摘要：Researchers are key sources of an increasing amount of research news in the media. Hitherto,the meagre empirical literature on researchers’ media performances has been divided intwo strands: one indicating that researchers are generally motivated to report their researchin the media, and the other paradoxically reporting negative experiences of and conflict withjournalists. The aim of the present study was to explore Norwegian researchers’ motivationsfor participating in and experiences of journalistic interviews. We find that researchers’ mainreason for seeking media coverage is that they want their findings to be of use to society.This makes it essential to avoid errors or misleading framing of the news report. Despitestrong motivations to do so, the researchers experience that communicating through themedia is stressful and that their motivations for seeking media attention are in conflict withthe motives of some research journalists. The study reveals a link between researchers´motivation for seeking media coverage and their experiences of conflict with journalists
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