期刊名称：European Journal of Business and Social Sciences
印刷版ISSN：2235-767X
出版年度：2017
卷号：6
期号：2
页码：260-276
出版社：European Society of Business and Social Sciences
摘要：CSR has emerged as a growing concept in the field of businessand is said to play a crucial role in increasing a firm’s socialand financial performance. This research investigates howcompanies can develop a CSR image that appeals to their stakeholders.But what tools can be used to create an improved image? The authorsof this paper propose image theory to identify drivers to developcompanies’ CSR image in the marketplace. The paper identifies andpresents three key drivers’ of getting involved in developing a CSRimage of companies. The key drivers identified are stakeholderengagement, the role of management, and a feeling of ethicalresponsibility in the corporate culture. The paper uses acomprehensive literature review method on the central driversidentified in the paper to develop a conceptual framework, which canguide companies to build up a strong CSR framework. Key informantinterviews were undertaken with CSR managers of Pakistani State Oilwere interviewed regarding their understanding of the application ofthe proposed framework. The authors conclude that the proposedconceptual framework might provide opportunities for the Pakistanicompanies in general and PSO in particular to develop a strong image
关键词：CSR; Public Enterprise; Ethics; Stakeholders; Social;Performance; Financial Performance; Image theory
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