期刊名称：European Journal of Business and Social Sciences
印刷版ISSN：2235-767X
出版年度：2016
卷号：5
期号：7
页码：38-50
出版社：European Society of Business and Social Sciences
摘要：The concept of the Base of the Pyramid and the different ways toaccess it has generated a lot of literature searching for answersand proposing solutions. The objective of this text is to offer avision of the BOP evolution in the last fifteen years based on theconcept that focus in two dimensions of BOP studies, a first generationwith focus on consumption through the offer of products and servicesthat better fits the needs of the BOP and a second generation based onthe development of mechanisms to alleviate poverty
关键词：Base of the Pyramid; Bottom of the Pyramid; Creating;Shared Value
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